Once a month I open up the playbook I'm actually running this month. No webinar. No countdown timer. No upsell stack. Just what's working, what flopped, and what I'd steal if I were starting over today.
Look, you've been around long enough to know the drill.
Some guru with a green screen tells you he cracked the code. You buy in. You get 47 modules, 12 bonuses, a Slack group nobody posts in, and the vague feeling that you got hustled by a 28-year-old in a leased Lamborghini.
This ain't that.
My name's Donny Farmer. I'm 66. I've been selling things directly to humans for over 35 years. Mail order, print, infomercials, the whole web era from before it had pictures. I'm not chasing a launch this month. I'm not building a personal brand. I already had one for thirty years before that phrase existed.
What I have is a desk full of stuff that's working right now and a habit of writing it down. Rich Idiot Insider is where I send it.
$9.95 / month
Cancel any time. No retention forms. No "tell us why you're leaving." Just click cancel.
Join Rich Idiot InsiderSecure checkout through PayPal. First issue hits within 24 hours of joining.
You're 45 to 75. You've sold stuff before. You've bought too many courses already. You don't need a 4-hour masterclass on "the entrepreneur's mindset," you need somebody to show you what's pulling this Tuesday.
You like reading. You think the best advice usually shows up on page 3 of a long email, not in a TikTok.
You'd rather have one boring monthly drop you actually use than 14 newsletters you mark as read and forget.
If you want hype, scripts to copy-paste, or a Discord group full of 22-year-olds shouting "let's gooo," you should keep your ten bucks. I'm not gonna entertain you. I'm gonna make you think, and occasionally make you uncomfortable about a thing you've been avoiding.
Also, if "monthly" sounds slow, this isn't for you. The whole point is that I write it once a month so it's actually worth reading. Daily emails are how I burn out, and how you stop opening them.
Because at ten bucks I don't have to dance for you. I can write what I want, send when I want, and trust that the people who stay are the ones who actually read it.
If one tactic in one letter saves you an hour, you got your money back. If one swipe teardown shows you a hook you steal for your own campaign, you got ten years of dues back. If neither happens, you cancel and we're square.
You land on PayPal. You log in or check out as guest. You confirm the $9.95 monthly subscription. You get bounced back here, get an email confirming you're in, and the first issue shows up within 24 hours.
If something looks off, you reply to the receipt email. I read every one.
$9.95 / month
Cancel any time, right from your own PayPal account.
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Donny Farmer
Rich Idiot in residence
P.S. The reason this is monthly and not weekly is the same reason it's $9.95 and not $97. I want you to actually read it. I want you to have time to try one thing before the next thing lands. The gurus already won the "daily content firehose" war. We're playing a different game over here.
