Let's dissect Facebook for example. Facebook offers you options in demographics, interests, behaviors and more allowing you to track and target your customers. Here is a simple breakdown of an infographic about Facebook's ad targeting options.
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Are you using AdWords for lead generation, E-commerce or brand building?
How you set up your account and assets you use will influence your response.
What does your audience do and where are they usually doing it?
When are these customers active and what device are they typically using?
Determine your business keyword ad search. Narrowing words down in a list will help you discover cost, supply and demand in every sale.
Average the CPC. If it looks too high, go lower.
Volume will decrease, but so will the costs.
Make sure to spend your AdWords on keywords that can change at a high rate. Also make room for building your brand through tests.
Your account is made of campaigns with specific goals. Each one needs a small tight ad group handling a few keywords or ads at a time.
AdWords Account
Ad Campaign
Ad Group
Keywords/Ad Text/Landing Pages
Make sure every text has highlighted headlines and a call to action that implements your keywords.
Adding in extensions will make your ad more informative and invite more clicks.
These pages are where your viewers or audience will be sent to after clicking your ad. Here are some things to keep in mind.
Minimize form fields
Focus on benefits, not just features
Use multiple, high-quality images
Make your call to action BIG so it sticks out
Mobilize! You want this page to be responsive to all browsers and mobile platforms.
Use a system to track key codes on your pages and website. Gather as much information from your audiences movement throughout your site. This will give you an advantage when launching further products.
Grow your list as soon as possible. With a simple opt-in, you can start to build a contact database allowing your services to expand in the future.
Test, test, and test again! You may A/B test your and landing pages to see which keywords have the best response. Include a list of negative keywords and refrain from using those.
Keep ontop of your PPC by staying tuned to the current market.
